Support Families. Fundraise With Purpose.
Runway for Recovery provides critical financial and emotional support to families navigating life after the loss of a guardian to breast cancer and/or a metastatic diagnosis. Now, you can help fund that mission—your way.
Whether you're honoring a loved one, gathering your community, or simply passionate about the cause, our Supporter Fundraising Incentive Program is your chance to make a difference.
Raise funds anytime between now and June 30, 2026, and receive exclusive Runway thank-you gifts along the way:
$500
Runway Show Ticket
A Ticket to The Runway Show in Boston,MA; Newport Beach, CA or New York City.
$1,000
Runway Dopp Kit
Pack your essentials in style. This hot pink canvas Dopp Kit features “Runway for Recovery” stitched on the front, with a satin-lined interior, top-zip closure, and side handle. Whether it’s a quick getaway or showtime prep, this makeup bag is your go-to.
$2,500
Water Bottle + Hat
Stay cool and rep Runway everywhere you go! This 24 oz Owala bottle paired with our chic pink-and-white embroidered canvas hat.
$5,000
Runway Garment Bag
Travel in true Runway style. This heavy-duty pink canvas garment bag (a perfect match to your Dopp Kit!) is designed to protect your wardrobe on the go. With two interior zip pockets, soft cotton handles, and room for up to two garments, it’s your must-have for any modeling moment or weekend away.
$7,500
FP Movement Carryall
This cult-favorite FP Movement quilted carryall is effortlessly cool and endlessly practical. With a slouchy shape, zip closure, roomy interior, and comfy shoulder strap, it's your go-to for overnights, studio days, or errands in between. Stylish, versatile, and seriously on trend.
$10,000
Away Trunk in Hot Pink
Travel bold with this limited-edition Away Trunk in vibrant island-inspired pink. With a durable polycarbonate shell, 30/70 lid split for deeper packing, smooth-gliding wheels, interior compression system, and water-resistant laundry bag, this checked-size suitcase is as functional as it is fabulous.
Make it fabulous and follow our templated event types.
See below for details.
A fitness or wellness event hosted at a studio, workout spot, or outside in a public area. Or run a 5K, compete in a triathlon, do a ride, and dedicate your fundraising and efforts to Runway (we can throw in some swag for those who sweat!)
An athletic game organized by student athletes and their coaches and/or parents. This can be as small as a single team, or it can involve an entire school or club program. (We throw in the pink socks/shirts for those who commit to raising certain amounts!)
A shopping event that can be as small as one shop hosting a give back event, or an entire community getting involved and incorporating many businesses. (We can help with the marketing and potential swag items for guests if you do the leg work!)
You could also come up with your own type of event! You’ll also get a digital Flip Book with fundraising tips, templates, and tools to help you succeed. And we will be cheering you along and advertising your events and efforts along the way.
Make an Impact
Host a Fitness Class for a Cause
Since 2019, Runway for Recovery has partnered with dozens of fitness studios around the country-- Orangetheory, Barry's Bootcamp, Barre3, Fuel Training Studio, Soul Cycle, The Set, Forme Barre Nantucket, Radiant Yoga, NLPT and many more. If you have a studio or fitness group that is looking to support a breast cancer organization, partner with Runway for Recovery by filling out our interest form today.
Never heard of a rally event? Learn more by viewing our event calendar to see some of our past rally events.
Play a Breast Cancer Awareness Game and Make an Impact
Our program includes a virtual or in-person presentation by a Runway Team member that will educate your players about both breast cancer and the work that we do at Runway. We also provide teams with a fundraising page, a social media post highlighting your efforts, and swag to wear at the game. We want students and players to know why they are wearing pink and how their fundraising can make a difference today in the life of a patient or family. We educate your community about breast cancer and then cheer you on as you honor those impacted by breast cancer.
Download our Play for Runway guide so that you can let your school, team, or club know more about our program.
Check out last year's teams and the impact that they made to Runway.
Interested in signing up to Play for Runway? Fill out the interest form and we will reach out with next steps.
A Boutique Give-Back Series Benefiting Families Affected by Breast Cancer
Love for Runway is a national series of boutique-led fundraising events designed to support families navigating the unimaginable: a terminal or metastatic breast cancer diagnosis or the loss of a parent to the disease.
Runway for Recovery partners with small businesses and retail brands to host Sip, Shop & Support style events where a portion of proceeds from a designated day goes directly toward our mission to provide financial and emotional support to families facing an unimaginable diagnosis or loss.
Whether you are a storefront in New England, New York, New Jersey, a coastal boutique in Southern California, or a brand with a story to share, your participation helps fund essential services like groceries, tutoring, summer camp, grief counseling, and legal support for families across the country.
How it works:
- You select a date to host a give-back event at your store
- A percentage of sales from that day supports Runway for Recovery
- We provide promotional materials and signage to make setup simple — including Runway branded canvas totes for customers to “earn” with purchases over $150 if you think you and other shops will raise $2500+
- A member of our team can optionally attend to share a local story or speak briefly about the impact
This is a simple and meaningful way to connect with your community and make a difference while honoring the women, families, and caregivers who inspire our work.
Ready to host a Love for Runway event?
Email olivia@runwayforrecovery.org
Become a Corporate Sponsor
Runway Swag
Throughout the year we will drop our swag onto to our Shopify store. Follow us on our social media channels to ensure that you hear first about the gear sales. And make sure that you are on our email list. Some items may become available at our in-person events.
We are currently sold out of all of our gear, but we will have more in time for the holidays! Thank you to everyone that cleaned out our swag shop this month!
October Partnerships
Does your business plan to do something for breast cancer awareness month in October? Over the years businesses have sold speciality items, hosted shopping events, or given back a % of sales to Runway, and we would love to add you to this year’s efforts. Some of our most loyal and generous brands are Native Candle, Lilibridge, Shit That I Knit, Poppies with Purpose, Garden Remedies, Freshwater Pearl, and Charleston and Coco. It would be such an honor to have your business support our work.
The Linda K. Cohen Fund
Runway for Recovery knows that education has the potential to be truly life-changing, and we are thrilled to share that we are now able to accept donations, including donations of stock, to this restricted tuition fund to support some of the highest-need children that we serve. Emily’s vision for the Linda K. Cohen Tuition Fund is that it will grow large enough to help every Runway beneficiary who needs it. Together, we can make a real and lasting difference in the lives of bereaved children.
Donor-Advised Funds
Listen to why this past board member chose to financially support Runway in honor of his late mother, Lorraine Ward.
Listen to Maggie, a former board member, talk about the difference between Runway and other breast cancer nonprofits and why our work matters.
Listen to our current Vice Chair of the Board of Directors talk about why her business, Suzanne B. Lowell Lightning, has chosen to make Runway the nonprofit they sponsor for over a decade.
Listen to our Board Chair Emeritus talk about the impact that our Runway Show can have on its audience, on those we fund, and for those who dance.
Listen to this CEO and current board member, Christina, talk about why she is consistently blown away by the runway show event, and why she chooses to sponsor our work.
Listen to our current board member, Jenny Clayton, talk about why she and her sisters have been involved with Runway since its beginning and why her family foundation chooses to financially support our work.
Listen to a current board of directors speak about why his company, Copper Hound Pictures, does all of our videos and photography pro-bono and the inspiration that our work has on his team.
